Wednesday, October 29, 2008

Strategic management into ancient

The emergence of Strategic Intent, which is a strategy based on a dream or vision, made the Strategic Management used as a weapon main business school to become outdated. Strategic Intent has a view to the future, but only oriented Strategic Management at this time.

In the Strategic Management or Strategic Planning and Corporate Plannning or, how the opponents always look puny with what the company now. In business schools Strategic Management is the peak of knowledge that combines all knowledge management. Starting with the mission set, to analyze among the SWOT Components, which contains the strength and weakness of the internal and external threats and opportunities, set goals, develop strategy, program design, implement and evaluate programs. Although the mission has, but more oriented to the problems that the new views, from this opportunity and threat in the future. Analyzing the strengths and weaknesses internal and external threats and opportunities to use the current time. Similarly in the set targets, develop strategy, program design, implement and evaluate programs. If the orientation of the current time, the company will not be able to successfully jump, but only spread slowly. Matshusita will not be able to overtake Sony.

Meanwhile, Strategic Intent, set the mission, to analyze among the SWOT Components, which contains the strength and weakness of the internal and external threats and opportunities, set goals, develop strategy, program design, implement and evaluate programs oriented to the future.
In the Strategic Intent, dreams and imagination must have obsession to successful and should be achieved gradually. Canon seize market obsession with Xerox, gradual and controlled. Initially Canon Xerox to take a license to enter the market, and develop their own research and development, and find the technology itself and eventually enter the market in Japan and Europe that Xerox is not so dominant.

To set a specific target on the competitors sometimes difficult, so competitors can set the target a little more common, such as that conducted by NEC in the early 1970s, with the target computer and telecommunications industries. To make this dream a strategy based on the emotions do not use the blind. Start with the most possible. For example, this year on improving customer service, next year improving the quality of the product, again entered forehand years to the global market and so forth.


source : http://entrepreneursmart.com/?p=37

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